Comments on: Very Cool Small Business Blogger from Blogworld

By: Five Ways to Find Topics for Your Small Business Blog | Small Company Big Image

Mon, 28 Apr 2008 17:45:21 +0000

[...] 1. Very Cool Small Business Blogger from Blogworld 2. Why (A Few) Executives Use Blogs to Communicate with Their Customers cynthiatrevino Share This Did you enjoy this post? If so subscribe to our RSS Feed. [...]

By: SEI Deisgn Group

SEI Deisgn Group — Wed, 13 Feb 2008 11:04:48 +0000

In addition to all the positives with clients and potential clients, we have found that the blog is a great way for employees to check us out and get a feel for our culture. It is referenced by candidates in most of our interviews.

By: Cynthia Trevino

Cynthia Trevino — Sun, 10 Feb 2008 21:27:19 +0000

Mira,

I think a blog would be excellent for your business. Given that you seem to sell over the phone, a blog will put a human face and communicate your firm’s culture and personality to prospects. A blog will set you apart from competitors.

I would start by asking your most loyal customers about the kinds of topics they would like to read about–what’s missing for them? It might be holding effective meetings, recruiting and retaining employees–topics not only about selecting the best office furniture. Work to develop a blog that will spread the word about your business. You could invite well-known experts in each field to guest blog for you. Just make sure the content is conversational. Also, invite some of your customer service reps that are good writers, to share funny things that happen with customer service–or how you have helped them solve problems. Just keep the blog topical and focused on your prospects and customers.

Thanks for your question. Let me know how you progress.

–Cynthia

By: Cynthia Trevino

Cynthia Trevino — Sun, 10 Feb 2008 21:14:49 +0000

Thanks for your thoughts, Deb. And big kudos to you for using blogs to get the word out! You may be finding that the blog route is not fast nor easy–but I am so glad you are getting great results. Also thanks for sharing how blogging is not only helping you get the word out about myepricer.com, but how it’s helping the small business lenders and brokers during your industry’s rough time.

I sent your link to my stepson who runs a netbranch. He will check it out. Have you thought about hosting a private online forum for your lenders and brokers to share ideas, tips and challenges? Could be another way to boost your brand and get Myepricer more known. BTW: what is your blog address?

Best of luck!
–Cynthia

By: Mira's Desk

Mira's Desk — Wed, 06 Feb 2008 23:41:26 +0000

I have been trying to decide if a blog would be useful for my office furniture business. I not sure I can dedicate the resources to create a daily dose of content for such a business. Any thoughts on how to use a blog for my business would be appreiated.

By: Deb

Deb — Sun, 03 Feb 2008 08:44:44 +0000

I agree. Blogging has become an extremely useful and important medium of communication. We launched a mortgage portal, http://www.myepricer.com , a web based service designed to streamline the loan process by simply reducing the required hours it takes a Loan Officer to “shop” a loan and for an wholesale Account Executive to find more business.
Given the current market conditions where mortgage banks are closing their doors on a daily basis, blogs have become increasingly important for mortgage professional to find out which lenders are still out there. Myepricer.com was created with that in mind.
If loan officers and mortgage brokers are not sure which lender can fund their loans or if they would like to comparison shop, they go to MyEpricer.com. With one quick Loan Scenario submission, they can comparison shop rates and rebates among a large pool of lenders within minutes. We connect loan officers and brokers with mortgage banks.
MyEpricer.com is a unique tool that simply reduces the number of hours it takes a Loan Officer to “shop” a loan and for an Account Executive to find more business. In addition, it introduces mortgage brokers with new lenders. Account Executives and Lenders benefit from connectivity and exposure to a large number of loan officers and Brokers located nationwide.
We are trying blogging to get the word out. The results have been great. Furthermore, its helping the lenders and brokers who are usually small business owners, survive this rough business environment.
http://www.myepricer.com